4 Key Integrations to Look For in Festival Software

4 Key Integrations to Look For in Festival Software


There will come a time in planning your festival when the details of event ticketing need to be ironed-out. Your selected festival software can be the difference maker in creating and executing a smooth experience for you, your festival-goers, and your staff. Your event will only be as seamless as your festival software app’s ability to integrate across platforms.

Be on the lookout for 4 key integrations for festival software as you sift through the offerings of different platforms. These are crucial for hosting the most successful event possible. You will have the basics of your events organization covered by including the simple integrations below.   

1) Square

Integration with Square is your ticket to a seamless, simple experience for your guests. Square is a commerce tool that offers hardware and software that allows you to sell anywhere.   

Square handles your transactions and stores your funds to allow instant payouts. It offers a full line of services that any business needs for event ticketing. The app can even bundle concessions and merch into a single transaction. 

You can expect the number of festival goers to increase on the day of your event. Many potential patrons will wait until the day-of to purchase their tickets, and they’ll expect to be able to purchase quickly and conveniently at the gate. Square integration allows for fast at-the-gate purchases to get your attendees in the door and on their way to the fun without any of the frustration of traditional festival software

Many of your attendees will want to remember their day with merchandise from the festival. This is an easy way to increase your proceeds. Your festival software should offer Square integration so guests can purchase their tickets, tees, hats, posters, and concessions all on the same simple-to-use platform. No more messy, multiple transactions. Save time and frustrations, and increase sales by only having to run your attendees’ cards once.  

In the rare instance that your event needs to be rescheduled or canceled, Square integration will allow your festival software to issue Square gift cards. Your future attendees can easily use these gift cards for your festival a little further into the calendar.  

2) SmartWaiver

Does your festival have rides? Is there a potential for the transmission of Covid-19 due to close proximity to other guests? Liability is an unfortunate-but-necessary variable to consider in your planning. However, many festivals consider a waiver prior to attendance absolutely essential. This protects you and your guests as you select your festival software and attempt to deliver the best possible experience for your patrons. SmartWaiver is an essential integration to be on the lookout for during your planning process. 

Today, many guests and festival-goers expect to sign a waiver prior to attending events. SmartWaiver provides digital waivers for activities and events. SmartWaiver allows you to convert your previously hard-copy waiver into an easy to use digital format. You can create custom waivers for individual elements of your festival or even an overarching ould also create a waiver that requires purchasers to submit their COVID vaccination.

These can be signed on Apple or Android devices, signed waivers are securely stored, and the data from these forms can be used for marketing your future events. The best part is—all of this can be integrated digitally into your checkout process. 

3) MailChimp

As the date of your event approaches, you’ll want the opportunity to reach out to and engage with your future attendees. Your guests will want to know essential details and exciting developments in planning as they evolve. Building the buzz around your event is essential to its success and MailChimp is an integration that you should look for in your festival software. 

MailChimp will allow you to plan your marketing in advance and automate it, freeing up your personal bandwidth for other essential planning and tasks.

Integration between your festival software and MailChimp allows you to import all your attendees’ contact data directly into Mailchimp. MailChimp offers insights into who your audience is, allowing you to better focus your marketing efforts and giving you new ways to talk to people who love your festival and have attended in the past. This integration will also help you find new potential attendees.

Using mailchimp to promote your current event will also provide you with a ready-made audience for promoting your next event. With each ticket purchased online, your current festival brings in the contact information needed for future promotion. You can use this contact information for providing updates and marketing. A Mailchimp integration offers tools to help you keep your customers’ contact information relevant and up-to-date. You will be able to see who has visited your online store and whether or not they’ve elected to receive your marketing emails. This will help you as you plan your future events and begin to reach out with targeted ads.   

4) Zapier

Does it feel like you’re managing a lot of apps? While searching for your festival software, you may want to keep all of your apps and platforms connected so that you can stay seamless in your processes. Make sure you find an app that will work with Zapier. Zapier is an app that lets you connect apps that may not directly integrate with each other. This app will help you stay organized as you manage multiple systems. Let’s say you’re using a ticketing platform and need to integrate it with Stripe payment systems, Zapier can connect the two. Think of what this will allow you to do!

No matter what your tech stack is, the Zapier integration allows them to communicate cross-platform and work together. This gives you the versatility you need and the seamless communication you desire. 

 With Zapier you can save a ton of manual work. If you’re using Constant Contact as an email platform, you can use Zapier to create a new listing in Constant Contact when someone buys a ticket, without having to manually do that yourself. As soon as an order is placed, a festival software app like SimpleTix will automatically pass order details to another different application such as Saleforce or MailChimp. 

Having more versatility and less manual work will allow you to focus on what’s most important. 

In your search for your organization’s best fit for festival software with the most opportunities for integration, know that SimpleTix offers seamless transactions and communication across platforms. This festival software can streamline your event and save your team time and effort.   

SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us here.











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